The new Genesis Homme is our first dual action anti-fall haircare range for men:
FOR WEAKENED HAIR PRONE TO THINNING!
The dual action anti-fall haircare range works to reduce hair-fall due to breakage, up to 85%* whilst adding more fibre strength* & volume to the hair**.
*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo
**Instrumental test, after application of bain de masse
Bain de Force Quotidien benefits:
– Gently purifies & re-energises the scalp with a cooling sensation & a clean feeling
– 89% of men agree that hair feels deeply cleansed*
– 88% of men agree that hair feels soft*
*Consumer test. 59 men using bain de force quotidien with self-perceived hair thinning
WHO IS IT FOR? The new Genesis Homme range targets men with weakened hair, prone to thinning