Genesis Homme Bain De Force Quotidien

25.70

Bain de Force Quotidien is a daily purifying fortifying shampoo for weakened hair, prone to thinning.

– Gently purifies & re-energises the scalp with a cooling sensation & a clean feeling

– 89% of men agree that hair feels deeply cleansed*

– 88% of men agree that hair feels soft*

*Consumer test. 59 men using Bain de Force Quotidien with self-perceived hair thinning

Description

The new Genesis Homme is our first dual action anti-fall haircare range for men:

FOR WEAKENED HAIR PRONE TO THINNING!

The dual action anti-fall haircare range works to reduce hair-fall due to breakage, up to 85%* whilst adding more fibre strength* & volume to the hair**.

*Instrumental test after 1 application, measured as combing breakage on sensitised hair after application of bain de masse vs classic shampoo

**Instrumental test, after application of bain de masse

 

Bain de Force Quotidien benefits:

– Gently purifies & re-energises the scalp with a cooling sensation & a clean feeling

– 89% of men agree that hair feels deeply cleansed*

– 88% of men agree that hair feels soft*

*Consumer test. 59 men using bain de force quotidien with self-perceived hair thinning

 

WHO IS IT FOR? The new Genesis Homme range targets men with weakened hair, prone to thinning

 

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